Did you know that, according to Com Score, people all over the world conduct 1,890 searches per minute, and the United Nations reveals that mobile subscriptions and data use increased by as much as 300% just a year ago, in 2012? It is pretty clear that consumers are online, using search engines. What is becoming increasingly unclear, however, is how to organically rank on search engines, especially with changes to Google’s search formula and the growing number of mobile devices. How can companies earn top search engine rankings, and why should modestly sized companies consider outsourcing SEO?
How is Today’s SEO Rising to Challenges?
Google reveals that a staggering 88% of consumers searching from smartphones take action, such as calling or stopping by local businesses, within 24 hours or less. Mobile devices allow consumers to search from anywhere, and that means search engine optimization (SEO) is more important than ever. How are today’s companies tackling SEO?
Northwestern University professor Don Schultz states it plainly, “I really believe that content marketing is the future of all marketing.” Schultz’s opinion is far from unpopular. In fact, an overwhelming number of marketers agree. Google currently asks that content is valuable, well-researched, and free of grammar and spelling errors.
Why Outsource SEO?
Producing high quality content and keeping up with shifting mobile trends takes time and resources. Most small and medium-sizes businesses do not have the staff and resources to spare, and a growing number choose to outsource SEO services to make up for this lack. SEO resellers bring expertise to the table, producing large volumes of high quality content. SEO experts have the time and resources to track SEO, produce high quality, and even newsworthy, content, and increase traffic for your company. Reseller also afford businesses the luxury of time, allowing owners to focus, instead, on the product or services at the heart of their companies.
SEO is becoming increasingly important, and also increasingly difficult. Outsource SEO services to save valuable time, and produce the highest quality content.