Search engine optimization is now a big business. Businesses today need the services of search engine optimization in order to continue its growth and maintain competitive advantage. In fact, it would be very difficult for companies to remain in business if it ignores the importance of search engine optimization. For companies and businesses that have the technical resources to optimize their websites, the question now is whether to have an in house SEO or to outsource SEO. Both would allow the company to have better search engine ranking, better online presence and increased traffic. However, comparing the two there are more benefits when companies outsource SEO than having in house SEO.
Globalization has changed the way companies do business. Outsourcing enables companies to achieve output at a lower cost. At the same time, when companies outsource, the management is able to concentrate on running the business better instead of focusing on the minute details of operation such as production problems. It is the same when companies outsource SEO. When companies outsource SEO, there is no need for the management to be concerned about website optimization. And since website optimization is a continuous process, when companies have in house SEO, every time there is a problem this must be addressed. Moreover, depending on the problem, this may actually affect the ranking of the website of the company. For example, when the IT staff encounters problems they will not be able to optimize the website until the problem is resolved. When companies outsource SEO the website will still be optimized because SEO companies are equipped with both human and non human resources that are capable of handling several clients.
It is also more cost efficient for companies to outsource SEO. Even when companies have an IT department that is composed of highly qualified staff who can optimize the website of the company, utilizing these people for something that can be outsourced is definitely not good management especially since SEO services cost very little compared to the salaries of the IT staff. Aside from misuse of IT staff, there is also the use of resources. Search engine optimization requires its own technological resources. Again, although the IT staff may have technological resources for optimizing the website of the company, using them for search engine optimization is not prudent especially since search engine optimization is a continuous process. Such resources, if properly utilized would produce more valuable output than simply optimizing website.
Lastly, when companies outsource SEO, the service is not just merely gaining higher ranking on the search engines. When one outsource SEO, included in search engine optimization services are online marketing, such as the use of social media. To be able to achieve similar results, companies must dedicate marketing and promotion staff, as well as writers. And again, using the marketing staff of the company would mean ineffective utilization of staff.