Looking to Drive Sales, Many Small Businesses Turn to SEO Resellers
Any business that wants to make an impact on its conversions — the number of customer browsing sessions that end in sales — should first take a look at its landing page and overall website experience.
Is the website easy to navigate? Sometimes, web designers and developers are so focused on optimizing websites with keywords, HTML code, and links that they neglect UX — user experience — which must be tested and re-tested before unveiling a new website.
Customers do want a seamless buying experience. Clumsy checkout procedures or a poorly-designed website may impact their decision to buy. A website that is not SEO-friendly is losing business. SEO, or search engine optimization, is the practice of raising a website’s ranking on search engine websites.
Some businesses contract with SEO resellers, businesses that come equipped to maximize a customer’s web page and online presence. Keyword-savvy, online SEO resellers may be able to help a business advertise and brand themselves. Having a solid web presence may be the key to finding large SEO reseller revenue for many small businesses.
Software that tracks customers’ buying habits and keeps track of which keywords potential customers use to search for certain products and services are both important metrics for small businesses. SEO resellers should be able to use their in-house software to track both of these sales measures for their small business clients.
Finding a great SEO reseller may be as simple as getting a referral from another business that outsourced its SEO. If a small business owner finds that they really like another website with a higher ranking, contacting that business may be the first step to finding an SEO reseller that can help with advertising and maintaining a positive online presence.
Finding large SEO reseller revenue may take time: attracting new customers, optimizing their online experience, tracking sales, and following up with loyal customers in an effort to help them spread the word about their positive experiences can be a process of discovery for interested small businesses and the SEO resellers they hire to help them.