What To Look For In An SEO Reseller
When searching for an SEO reseller to handle your online marketing needs, there are a few points to bear in mind. First and foremost, any SEO reseller program you choose should realistically fit your budget. Secondly, the SEO reseller or resellers you are considering hiring on should have a proven track record of getting results for their clients. And finally, you should always and only consider doing business with an SEO reseller that deals exclusively in white label, or private label SEO tactics.
White label and private label are SEO terms that are used interchangeably to refer to the ethical, above board ways to boost your page rankings in search engines. A private label SEO reseller will, for example, use tactics such as copywriting for maximum effect, harnessing the power of social media for you, choosing the best and most relevant keywords for your site, and submitting your site listing to various search engines around the web. All of the above are perfectly legitimate tactics for an SEO reseller to employ, and can bring you an amazing spike in pageviews when done by professionals who know the ins and outs of their trade quite well.
That said, you should always beware of any black hat or black label SEO reseller who tries to sell you on their services. This type of SEO reseller and their underhanded tactics will get you permanently banned from most search engines within a matter of hours, thanks to the sophisticated algorithms that most such engines employ today. These black hat SEO tactics include spamming, using popular but irrelevant keywords to describe your site, and hiding text in the background of your web design in order to fool search engine indexing robots. None of these will win you any points with anyone on the web, and will almost certainly destroy your online reputation within hours. Keep your eyes open, and run away from any SEO reseller that even hints at such tactics. Always keep your transactions above board, and hold your SEO reseller of choice to the same standards.