SEO Resellers And You
When it comes to internet marketing, many business owners find that the tasks and maintenance involved on a day to day basis can almost constitute a full time job in itself. If you have found yourself in such a position, you might want to look around at the various SEO resellers out there who can take on this task for you. While there are indeed many wonderful and reputable SEO resellers out there today who can help you grow your business in the brave new online world, there are a few things you should be aware of before you sign on the dotted line or hand over any monies to anyone in particular.
First, make sure that the SEO resellers whose services you are considering deal only in white label, or private label, SEO tactics. These terms refer to the ethical, legal tactics that good SEO resellers will use to promote your site, which include submitting your site to search engines, copywriting, choosing the best and most relevant keywords, and using social media to drive hits. Any SEO resellers worth their salt will be completely up front and honest with you in how and why they plan to market your site, and should have no problems answering any questions you might have directly and completely.
By contrast, black hat, or black label SEO resellers are to be avoided at all costs. As you might have surmised by now, these terms refer to the unethical and illegal SEO tactics that can and will get you banned from just about any search engine on the web. And indeed, the sophisticated search engine algorithms nowadays typically find and ban black hat SEO tacticians within hours, so trying to game the system simply is not worth it. Examples of what black hat SEO resellers might do include spamming, using popular but irrelevant keywords to describe your site, hiding text in the background of your site design to fool indexing robots, and other such slimy tactics. Always deal with the ethical SEO resellers, and your investment should pay off in spades!