SEO reseller services are useful to both the company seeking SEO work done, and to the SEO business looking for more employees. You can think of someone offering SEO reseller packages as the middleman that bounces back and forth between the two businesses. For the business seeking the SEO work, the middleman will get them the best SEO work around. For the SEO business, the middleman will get them more clients. It is a win win win situation.
When they resell SEO to a company seeking the work done for their business, nothing changes for the company wanting the service. All of the information is provided, goals are established and an effective SEO campaign is begun. For the company, they may not have even known of the SEO company doing their work. They may have gone with a less successful company, and not have gotten the best job as a result. The benefit to using SEO resellers is that a company gets the SEO reseller connections as well. They get to take advantage of previously established working relationships for their own SEO.
SEO reseller packages benefit the SEO company as well. Namely for them, they get more business coming in. If all of their client reps are busy, but their content producers could use more work, an SEO reseller can bring in that extra work and additional client with minimal work to the client reps. With more successful business, their resume is increased as well. Adding to their list of happy clients, getting more work to do, and more paid business is a trio of benefits that any SEO company would be glad to have handed to them.
Whether you think your company needs some SEO work, or you are an SEO company looking to take on some new clients and an increased workload, do not rule out the idea of an SEO reseller. They can make your job easier by doing the dirty work and figuring out all of the fine detailed information for you. By having the reseller do all of the running around, the SEO process just got that much easier.